In this article, we’ll explore the Christmas ads that make us feel different. We’ll highlight iconic campaigns that left a mark. And at the end, we’ll show you how to download your favorite holiday ads for free.
Christmas adverts tend to be different. While most advertising aims to persuade, holiday campaigns prioritize emotion. They encourage viewers to slow down, reflect, and immerse themselves in a story. Christmas ads tap into the emotional essence of the season.
Brands recognize the power of this time of year. Every year, they invest heavily in Christmas advertising, knowing these campaigns can foster long-lasting connections with their audience. A well-crafted Christmas ad can spark conversations and social sharing and become memorable for years.
Several brands have mastered the art of Christmas advertising, creating the commercials that remain part of the conversation year after year.
This company has a long history of iconic Christmas ads. Its red-suited Santa Claus, a glowing red truck and the song ‘Holidays are coming’ have become synonymous with the start of the holiday season for people around the world. The company's first holiday ad appeared in 1995.
Let's take a look back at it:
In 2025, Coca-Cola brought that magic back by reimagining the classic ad with the help of AI. The same joyful melody, the smiling Santa, and the glowing truck return once more, gently stirring nostalgia. As the familiar scenes unfold, the feeling is unmistakable: Christmas is here!
For many, the John Lewis Christmas ad is not just a commercial — it’s a holiday event. Since 2007, the UK retailer has released a new story-driven Christmas campaign every year. These ads feel less like marketing and more like short films, inviting viewers into intimate, emotional stories with barely a hint of branding.
One of the most beloved examples is ‘Monty the Penguin’, released in 2014. The touching story of a boy and his toy penguin captured the hearts of millions, earning 1.8 million views on YouTube in just one day. The campaign was so successful that John Lewis even hosted Monty-themed events in its stores, turning the ad into a real-world experience.
The John Lewis Christmas ad has since become a cherished tradition, eagerly awaited each year by audiences around the globe.
The 2025 John Lewis Christmas ad continues this tradition. This time, it tells the story of a son who struggles to express his love for his father. Instead of words, he turns to music. It's a heartwarming story about the family relationship.
Sainsbury’s is another brand known for creating deeply emotional Christmas commercials. Their holiday campaigns often center on human stories, blending history, friendship, and family into warm narratives. Well-known ads like ‘Christmas Is for Sharing’, depicting the Christmas Truce during World War I, and the charming ‘Mog’s Christmas Calamity’ showcase the brand’s talent for storytelling.
In 2025, Sainsbury’s introduced ‘The Unexpected Guest’, featuring the beloved BFG from Roald Dahl’s classic book. The return of a familiar childhood character, combined with the warmth of a family Christmas lunch and the gentle humor of the BFG, creates a cozy, joyful holiday atmosphere.
Coca-Cola, John Lewis, and Sainsbury’s succeed because they focus on stories, not products. Christmas ads like these do more than promote a brand — they create shared moments, spark nostalgia, and become part of our holiday memories. That’s what turns a simple commercial into something truly magical.
Christmas ads are like short cartoons, usually no longer than two minutes. You can easily find them on YouTube. Simply type 'Christmas ads,' 'Christmas ads 2025,' 'John Lewis Christmas advert,' 'Coca-Cola Christmas,' or 'Sainsbury's ad' into the search bar.
To ensure that you can watch and share your favorites at any time, it's convenient to download them to your device. DW Free Video Downloader will quickly and safely download Christmas ads for you for free. Whether you want to save a single video or a full collection of your favorite holiday ads, it can be done. All videos are saved in their original quality and without watermarks. This way, you can keep the Christmas commercials you like most for personal enjoyment, rewatch them with family, or share the joy online.
What makes Christmas ads truly special is that they are about more than selling. They are about building connections, sparking joy, and reminding us of universal emotions. A great Christmas ad stays with us because it taps into sweet memories, music, and visual storytelling that resonates long after the holiday season ends.